Released on = February 15, 2007, 2:45 am

Press Release Author = Steven Huot

Industry = Software

Press Release Summary = BroadSpire, Inc. Appoints Steven Huot as President/COO

Press Release Body = Los Angeles (February 13, 2007) - BroadSpire, Inc.
(http://www.broadspire.com), an award-winning provider of integrated website
services, today announced the appointment of Steven Huot to the position of
President and Chief Operating Officer. Mr. Huot is a digital media and marketing
veteran who will help spearhead the expansion of BroadSpire and its Integrated Web
Agency, PingWorx.

"Companies that don't shift their Web strategy to accommodate the changing online
landscape risk losing their customers to companies that "get it," said Suresh
Srinivasan, CEO of BroadSpire. "If you want to engage your consumers online you
cannot just rely on a static website and simple one-way messaging - it's about
community, building trusted relationships, and giving consumers what they want, when
they want it. Over the past 17 years Steve has proven an innate ability to mold
technology to satisfy mass market interests."

During Mr. Huot's 7 year tenure with Vivendi Universal, for example, he was directly
responsible for the marketing of then unknown publisher, Blizzard Entertainment. He
helped catapult them to world-wide fame as the creators of World of WarCraft, a
massively multi-player online game that has gone on to become a billion-dollar
online phenomenon.

"Many interactive agencies employ brilliant graphic designers," continued Suresh.
"Some Web hosts are skilled at managing servers and networks. Some traditional
advertising agencies can help you define your audience and messaging. However, to
create a truly compelling Web presence you have to understand consumer online
behavior first, understand the possibilities and limitations of technology second,
and then weave all of these elements together to create a one-on-one relationship
with your customer. Not many people have this ability. Not many companies have the
skills to pull it off. I am excited to see what magic will unfold when we arm Steve
with all of our agency's resources."
About BroadSpire
BroadSpire (www.broadspire.com) is a 10-year old provider of outsourced website
services with offices in Los Angeles, London, and Chennai. Combined with its
fast-growing Web agency, PingWorx (www.pingworx.com), the Company has helped manage
website operations for thousands of customers around the world, including BP Amoco,
NBC, Kmart, Yale University, and INGRES Corporation. BroadSpire is a three-time
member of the Deloitte & Touche Los Angeles Technology Fast 50, displaying the
region\'s fastest growing technology companies.


Web Site = http://www.broadspire.com

Contact Details = 1200 W. 7th Street, Suite 340
Los Angeles, CA 90017
General Info: sales@broadspire.com
Phone: 1-213-986-1050
Fax : 1-213-688-7791